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Toronto Living — Neighborhoods Section Launch Prototype v1 Sponsor placeholders · 2 sponsored placements + 3 ad units open for booking · editorial unchanged from Comp v3
Advertise With Us Newsletter Archive Friday, August 14, 2026

TorontoLiving

Neighbor­hoods

The city recognises 158. We're working through all of them. Profiled to date 41 This month 6 Next up Mimico The Index updates every Thursday
Independent editorial Sponsored Advertising Read the disclosure policy

The Lead

Independent Editorial

The Junction · Neighbourhood profile

The Junction voted itself dry in 1904. It took 93 years to change its mind.

Prohibition arrived by local referendum and didn't leave until 1997, which makes the stretch of Dundas West between Keele and Runnymede one of the few places in Toronto whose commercial character was shaped by what wasn't allowed. The consequence is a main street with an unusual density of furniture dealers, auto shops and church halls — and, since the licences came, a bar scene that still behaves like it's testing the rules.

We walked it for a week. Who's been there thirty years, who arrived in the last three, what the rent looks like on both sides of the rail corridor, and why the neighbourhood can't agree on where it ends.

Also in the section Roncesvalles: the main-street rebuild people still argue about · Kensington's chain-store rule, fifteen years on · Why Mimico's GO ride beats half of Old Toronto
DUNDAS ST W · ELEVATION, NORTH SIDE FIRST LICENCE, 1998 CP / CN RAIL CORRIDOR THE TRACKS ARE THE ARGUMENT ABOUT WHERE IT ENDS

Wireframe stands in for photography — final art direction pending

Today in the neighbourhoods

Updated 4:20 PM

Parkdale

Council defers the Queen West patio bylaw a third time

2h ago

Scarborough

Guild Park's colonnade closes for masonry work until spring

4h ago

North York

Willowdale's second community centre finally has a site

6h ago

East End

The Danforth bike lanes survive another review

Yesterday

The Index

Never sponsored · Never sold

The Index

41 of 158 profiled

Every neighbourhood in the city, in one place, whether we've written about it yet or not. A profiled entry links to the piece. An unprofiled one still carries the transit, the typical detached price and the district — because the gap in our coverage shouldn't be a gap in your information.

AllOld TorontoEast YorkNorth YorkEtobicokeScarboroughYorkOn a subway lineUnder $1.2M
Old Toronto · West

The Annex

Victorian semis, U of T overflow, and the city's densest concentration of people who will tell you about Jane Jacobs unprompted.

Transit — Line 1 & 2 · Spadina Detached, typical — $2.1M Profiled — Mar 2026
HERITAGE CONSERVATION DISTRICT
Old Toronto · East

Cabbagetown

The largest continuous stretch of Victorian housing in North America, and a conservation district that means it stays that way.

Transit — 506 streetcar Detached, typical — $1.9M Profiled — Jan 2026
501 QUEEN
Old Toronto · East

Leslieville

The stroller-and-espresso stretch of Queen East. Gentrified early, stabilised, now quietly one of the harder places to buy into.

Transit — 501 / 502 streetcar Detached, typical — $1.5M Profiled — Feb 2026
MAIN STREET ENDS AT THE PARK
Old Toronto · West

Roncesvalles

Polish delis, High Park at the end of the street, and a main-street rebuild people still discuss like a war.

Transit — 504 King · Dundas West Detached, typical — $1.7M Profiled — Apr 2026
DRY 1904–1997
Old Toronto · West

The Junction

Dry for 93 years. Furniture showrooms, rail yards, and the fastest-changing commercial strip west of Ossington.

Transit — Dundas West · UP Express Detached, typical — $1.3M Profiled — Oct 2026
PEDESTRIAN SUNDAYS · MAY–OCT
Old Toronto · Central

Kensington Market

Pedestrian Sundays, a permanent argument about chain stores, and rental stock that has resisted every attempt to modernise it.

Transit — 510 Spadina Detached, typical — $1.4M Profiled — Sep 2026
LINE 5 EGLINTON
East York

Leaside

A planned garden suburb from 1913 that became a school-district destination. Quiet, expensive, hard to get into mid-year.

Transit — Line 5 Eglinton Detached, typical — $2.3M Profiled — May 2026
LINE 2 · CHESTER / PAPE
Old Toronto · East

Greektown / Danforth

More restaurant seats per block than anywhere in the city, and a residential grid behind it that barely turns over.

Transit — Line 2 · Pape / Chester Detached, typical — $1.4M Profiled — Jun 2026
TOWERS FRONT · BUNGALOWS BEHIND
Etobicoke

Mimico

Lakeshore condo towers in front, 1940s bungalows behind, and a GO ride that beats most of Old Toronto downtown.

Transit — GO Lakeshore West Detached, typical — $1.1M Profiled — Next up
YONGE FINCH · LINE 1
North York

Willowdale

Yonge and Finch density, one of the country's largest Korean and Iranian commercial districts, and catchments people move cities for.

Transit — Line 1 · Finch Detached, typical — $1.8M Profiled — Jul 2026
GUILD PARK
Scarborough

Guildwood

The Bluffs, the sculpture park, and a postwar street plan that feels closer to a small Ontario town than to Toronto.

Transit — GO Lakeshore East Detached, typical — $1.0M Profiled — Aug 2026
512 · DEDICATED RIGHT-OF-WAY
York

Corso Italia

St. Clair West's Italian stretch, now sharing the street with a Latin American commercial layer that arrived over fifteen years.

Transit — 512 St. Clair Detached, typical — $1.2M Profiled — Sep 2026

How the Index works — every entry is written by the newsroom and ranked by nothing. There is no featured placement, no promoted neighbourhood and no way for an agent, a developer or a BIA to buy a position in it. Prices are the typical detached sale over the trailing twelve months, not an average and not a listing price; transit is what actually stops there today, not what is funded. The Index is the one module on this page that will never carry a sponsor — the disclosure policy says so in writing.

Recently profiled

All 41 profiles →
ST. CLAIR W · SIGNBAND SURVEY PRE-1990 TENANCY ARRIVED SINCE 2010

Corso Italia

Two commercial layers, one street, forty years apart

The Italian storefronts didn't leave — they stopped being the only thing on the block. We surveyed every signband between Dufferin and Lansdowne and asked who owns the buildings underneath.

Staff writer · 11 min

GUILD PARK · SALVAGED FAÇADE LOST 1982 BANK OF TORONTO COLUMNS, MOVED 1966

Guildwood

The neighbourhood built around a hotel that isn't there anymore

Guild Park's salvaged façades are the most photographed ruins in the city. The streets behind them are the live argument about what Scarborough's waterfront is for.

Contributor · 13 min

NORTH YORK CENTRE · BUILT FORM BY DECADE 1970s1980s1990s 2000s2010s2020s SECONDARY PLAN HEIGHT CAP, 1976 SUBWAY REACHED FINCH, 1974

Willowdale

What happens when a suburb gets a subway and 60,000 people

North York Centre was drawn in 1976 as a second downtown with a height cap. Almost nothing built since has respected it, and the residents mostly don't mind.

Staff writer · 12 min

What it costs to live there

Housing desk
RATE vs ASSESSMENT · SIX DISTRICTS ONE RATE, CITY-WIDE LEASIDERONCYANNEX MIMICOJUNCT.L.BRANCH BARS = ASSESSED VALUE, NOT RATE

Analysis

The property tax gap between Leaside and Long Branch is smaller than you think

Toronto charges one rate across the whole city. What differs is assessment — and the two move in opposite directions more often than owners expect at reassessment.

Housing desk · 8 min

AVERAGE 1-BED RENT · INDEXED Q1Q2Q3 Q4Q1Q2 COMPLETIONS RENT

Renting

Six neighbourhoods where the rent actually fell this year

Completions caught up with demand in a handful of postal codes. Where it happened, by how much, and the reason it probably doesn't last past next spring.

Housing desk · 7 min

Sponsored YOUR STORY HERE| FEATURE ART · 1104 × 570 · SUPPLIED OR COMMISSIONED

Sponsored feature · Your Series Name Here

What It Costs Is the Row Readers Trust. Put Your Expertise In It.

This tile sits beside our own reporting on prices, rents and taxes — the row people read when they are actually deciding. A sponsored feature here, written to our editorial standard and clearly labelled, reaches them at the moment the question is live.

In this series02 · Your next installment goes here
03 · And the one after that — a series means repeat visits
Presented by Your Brand Here

Browse by geography

Every neighbourhood we've written about, on one map.

Filter by district, price band, transit line or school catchment. Each pin opens the profile, the housing data, and anything else we've published about that pocket of the city.

Open the map
158 NEIGHBOURHOODS · 41 PROFILED PROFILED QUEUED

Recurring series · Sponsored feature

This Is the Biggest Story in the Section. It Could Be Yours.

The Featured Story is a full-width, full-colour sponsored feature in the middle of the Neighborhoods section — a recurring series built around what your business knows best, told through real Toronto streets and the people on them. You bring the subject. We bring the editorial standard and an audience that reads to the end.

Clearly labelled, impossible to scroll past, and read by exactly the people who are weighing where to buy, where to rent and who to call when they get there.

Series pipeline01 · Your launch feature, front and centre
02 · Your follow-up profile
03 · Your expert explainer — the one readers bookmark

Sponsor This Feature

Also in rotation — [ open: second sponsor ] · own this slot outright, or share it
REC Your feature photograph here. 1280 × 860 · SUPPLIED OR COMMISSIONED

Your photograph, your people, your story — produced to Toronto Living’s editorial standard.

What changed this year

Independent Editorial
LINE 5 · 25 STATIONS EVERY STATION IS A ZONING QUESTION

Transit

Line 5 opened. Now the neighbourhoods have to catch up.

Twenty-five stops, and almost none of the land around them is zoned for what a station implies.

Staff writer · 9 min

SAME LOT · TWO MASSINGS → LEGAL CITY-WIDE SINCE 2023

Zoning

Where the fourplex rules actually produced fourplexes

Legal everywhere since 2023. Built in a much shorter list of places, and the pattern isn't the one council expected.

Housing desk · 10 min

QUEEN W · UNIT-BY-UNIT ✕ = VACANT AT SURVEY

Main streets

The vacancy rate on Queen West, block by block

We counted every ground-floor unit from Bathurst to Gladstone. The average hides where the problem actually is.

Staff writer · 8 min

PORT LANDS · NEW RIVER MOUTH VILLIERS IS. DEVELOPMENT BLOCKS NOT YET ASSIGNED

Waterfront

The Port Lands has an island now. What goes on it?

A river valley was built from scratch and Villiers Island came with it. The blocks on top are still an open question.

Contributor · 12 min

Every Thursday · Free

The Neighbourhood Letter

One neighbourhood, every Thursday. The profile, what it costs, and the three things locals told us that didn't make the piece. No sponsor reads in the body of the email.

One email a week. Unsubscribe any time. We don't sell your address.

41 of 158 profiled The Index is never sponsored Sponsored content is always labelled

Part of the network

One editorial standard · One disclosure policy · One advertising desk

Live · Canada–U.S.

Living the Expat Life
U.S. & Canada

The Canada–U.S. corridor, both directions. Moving, money and tax, citizenship, and what it actually feels like.

Visit Living the Expat Life →

In development

American Expats
Living in Toronto

For Americans who moved here. Arrival, status and paperwork, the money that follows you across, and what it takes to stay.

In development

In development

Property Four

Slot reserved. The card, the colour band and the placement architecture already exist — a new title fills them without a redesign.

Reserved

In development

Property Five

Same structure again. The network bar is designed to hold six properties before it needs to become a second row.

Reserved

Why this bar exists — it ships in the same form on every property and every section in the network, above the footer, always independent of any sponsor, and always showing the other titles rather than the one being read. Three things it does at once: it passes readers between titles at the point they've finished reading; it gives an advertiser a visible reason that a buy on one title is a buy on a network; and it makes each new launch look established on day one rather than orphaned.

Placement inventory & rate card notes

Internal reference — not part of the live page

What is open on this page

Five positions, all unsold: three display units and two sponsored placements. Every one of them is showing a house ad or a placeholder that sells the slot it occupies, so the page can go in front of a prospect as it stands.

The house ads are built in CSS at true IAB proportions, not as images. They scale exactly as real creative will, so nothing shifts on the page when a booking replaces one — and nothing needs re-cutting when a size changes.

Every placeholder links to #advertise. Point that anchor at the real Advertise With Us page when it exists, and the whole page becomes a working funnel.

The section signature: the Index

Every section gets one module that exists nowhere else on the site and states the section’s editorial position without an editor’s letter. Neighborhoods has the Index.

It sits after the lead and the news strip, before the mid-scroll billboard, so a reader moving between sections meets each section’s argument at the same point on the page.

The Index carries no paid placement and never will: all 158 neighbourhoods, ranked by nothing, with the unprofiled entries still carrying transit, price and district. That commitment is stated inside the module rather than buried in a policy page. It is also the strongest thing on the page to sell around — the reason the billboard directly beneath it is worth what it is worth.

How to pitch each position

Leaderboard and footer banner — entry price, rotating, up to three advertisers each. The right first buy for a local business testing the title: a realtor, a brokerage, a mover, a renovator, a neighbourhood restaurant group.

Mid-scroll billboard — exclusive, no rotation, sits immediately after the Index where readers have slowed down. Sell on ownership rather than impressions; it suits a lead magnet, a market report, an open house or a launch.

Sponsored tile and Featured Story — not display inventory. These are produced features, written to the editorial standard, clearly labelled, and sold as a series rather than a single insertion. The series pipeline shown in each placeholder is the pitch: repeat visits, not one impression.

Placement inventory

PositionUnitStatus & notes
Header ad970 × 90 leaderboardOPEN — rotating, up to three advertisers · house ads in all three frames · 320 × 50 companion on mobile
LeadThe Junction, dry until 1997Independent editorial · hero art is a wireframe standing in for photography
News stripFour items, ink left rulesIndependent · rhythm break, deliberately the only module without art
SignatureThe IndexNEVER SOLD — carries no paid placement of any kind, stated in the module and in the disclosure policy
Row 02Recently profiled, three cardsIndependent editorial
Mid-scroll ad970 × 250 billboardOPEN — exclusive, never rotates · one advertiser owns the position outright
Row 03What it costs, third tile sponsoredOPEN — sponsored feature series · a sponsored tile never leads a row
MapFull-width ink moduleIndependent · the Index’s companion, not a duplicate of it
Featured StoryFull-bleed sponsored heroOPEN — the largest placement in the section · own it outright or share the rotation
Row 04What changed, four cardsIndependent editorial
NewsletterInk capture blockThe one asset the publication owns outright · no sponsor reads in the email body
Footer ad728 × 90 bannerOPEN — rotating, up to three advertisers · 320 × 50 companion on mobile

Still open before this is real: housing figures, profile dates and neighbourhood counts are comp placeholders and need a pass from the housing desk with a source printed on the page. Photography is shown as directed wireframe art; the lead needs a commissioned shoot. The 320 × 50 mobile companions referenced in the ad notes have not been designed yet — at present the house units collapse to a mobile-height banner instead. Point #advertise at the real Advertise With Us page before this goes to a prospect.