Toronto Living — Neighborhoods Section Launch Prototype v1Sponsor placeholders · 2 sponsored placements + 3 ad units open for booking · editorial unchanged from Comp v3
970 × 90 leaderboard · rotating — up to three advertisers share the top of the section · one creative per page view · 320 × 50 companion on mobile
The Lead
Independent Editorial
The Junction · Neighbourhood profile
The Junction voted itself dry in 1904. It took 93 years to change its mind.
Prohibition arrived by local referendum and didn't leave until 1997, which makes the
stretch of Dundas West between Keele and Runnymede one of the few places in Toronto whose commercial
character was shaped by what wasn't allowed. The consequence is a main street with an unusual density
of furniture dealers, auto shops and church halls — and, since the licences came, a bar scene that
still behaves like it's testing the rules.
We walked it for a week. Who's been there thirty years, who arrived in the last three,
what the rent looks like on both sides of the rail corridor, and why the neighbourhood can't agree on
where it ends.
Toronto Living Staff · Photographs, staff photographer · 14 min read
Also in the section
Roncesvalles: the main-street rebuild people still argue about · Kensington's chain-store rule,
fifteen years on · Why Mimico's GO ride beats half of Old Toronto
Wireframe stands in for photography — final art direction pending
Today in the neighbourhoods
Updated 4:20 PM
Parkdale
Council defers the Queen West patio bylaw a third time
2h ago
Scarborough
Guild Park's colonnade closes for masonry work until spring
4h ago
North York
Willowdale's second community centre finally has a site
6h ago
East End
The Danforth bike lanes survive another review
Yesterday
The Index
Never sponsored · Never sold
The Index
41 of 158 profiled
Every neighbourhood in the city, in one place, whether we've written about it yet or not.
A profiled entry links to the piece. An unprofiled one still carries the transit, the typical detached
price and the district — because the gap in our coverage shouldn't be a gap in your information.
AllOld TorontoEast YorkNorth YorkEtobicokeScarboroughYorkOn a subway lineUnder $1.2M
How the Index works — every entry is written by the newsroom and ranked by
nothing. There is no featured placement, no promoted neighbourhood and no way for an agent, a developer
or a BIA to buy a position in it. Prices are the typical detached sale over the trailing twelve months,
not an average and not a listing price; transit is what actually stops there today, not what is funded.
The Index is the one module on this page that will never carry a sponsor —
the disclosure policy says so in writing.
Two commercial layers, one street, forty years apart
The Italian storefronts didn't leave — they stopped being the only thing on the block. We
surveyed every signband between Dufferin and Lansdowne and asked who owns the buildings underneath.
Staff writer · 11 min
Guildwood
The neighbourhood built around a hotel that isn't there anymore
Guild Park's salvaged façades are the most photographed ruins in the city. The streets behind
them are the live argument about what Scarborough's waterfront is for.
Contributor · 13 min
Willowdale
What happens when a suburb gets a subway and 60,000 people
North York Centre was drawn in 1976 as a second downtown with a height cap. Almost nothing built
since has respected it, and the residents mostly don't mind.
970 × 250 billboard · no rotation — one advertiser owns this position outright · great for a lead magnet, an open house, a guide or a launch
What it costs to live there
Housing desk
Analysis
The property tax gap between Leaside and Long Branch is smaller than you think
Toronto charges one rate across the whole city. What differs is assessment — and the two move in
opposite directions more often than owners expect at reassessment.
Housing desk · 8 min
Renting
Six neighbourhoods where the rent actually fell this year
Completions caught up with demand in a handful of postal codes. Where it happened, by how much,
and the reason it probably doesn't last past next spring.
Housing desk · 7 min
Sponsored
Sponsored feature · Your Series Name Here
What It Costs Is the Row Readers Trust. Put Your Expertise In It.
This tile sits beside our own reporting on prices, rents and taxes — the row people read when
they are actually deciding. A sponsored feature here, written to our editorial standard and clearly
labelled, reaches them at the moment the question is live.
In this series02 · Your next installment goes here 03 · And the one after that — a series means repeat visits
Presented by Your Brand Here
Browse by geography
Every neighbourhood we've written about, on one map.
Filter by district, price band, transit line or school catchment. Each pin opens the profile, the
housing data, and anything else we've published about that pocket of the city.
This Is the Biggest Story in the Section. It Could Be Yours.
The Featured Story is a full-width, full-colour sponsored feature in the middle of the
Neighborhoods section — a recurring series built around what your business knows best, told through
real Toronto streets and the people on them. You bring the subject. We bring the editorial standard and
an audience that reads to the end.
Clearly labelled, impossible to scroll past, and read by exactly the people who are
weighing where to buy, where to rent and who to call when they get there.
Series pipeline01 · Your launch feature, front and centre 02 · Your follow-up profile 03 · Your expert explainer — the one readers bookmark
Also in rotation — [ open: second sponsor ] · own this slot outright, or share it
Your photograph, your people, your story — produced to Toronto Living’s editorial standard.
What changed this year
Independent Editorial
Transit
Line 5 opened. Now the neighbourhoods have to catch up.
Twenty-five stops, and almost none of the land around them is zoned for what a
station implies.
Staff writer · 9 min
Zoning
Where the fourplex rules actually produced fourplexes
Legal everywhere since 2023. Built in a much shorter list of places, and the
pattern isn't the one council expected.
Housing desk · 10 min
Main streets
The vacancy rate on Queen West, block by block
We counted every ground-floor unit from Bathurst to Gladstone. The average hides
where the problem actually is.
Staff writer · 8 min
Waterfront
The Port Lands has an island now. What goes on it?
A river valley was built from scratch and Villiers Island came with it. The blocks
on top are still an open question.
Contributor · 12 min
Every Thursday · Free
The Neighbourhood Letter
One neighbourhood, every Thursday. The profile, what it costs, and the three things
locals told us that didn't make the piece. No sponsor reads in the body of the email.
One email a week. Unsubscribe any time. We don't sell your address.
41 of 158 profiledThe Index is never sponsoredSponsored content is always labelled
Part of the network
One editorial standard · One disclosure policy · One advertising desk
For Americans who moved here. Arrival, status and paperwork, the money that follows you across, and what it takes to stay.
In development
In development
Property Four
Slot reserved. The card, the colour band and the placement architecture already exist — a new title fills them without a redesign.
Reserved
In development
Property Five
Same structure again. The network bar is designed to hold six properties before it needs to become a second row.
Reserved
Why this bar exists — it ships in the same form on every property and every section in the network, above the footer, always independent of any sponsor, and always showing the other titles rather than the one being read. Three things it does at once: it passes readers between titles at the point they've finished reading; it gives an advertiser a visible reason that a buy on one title is a buy on a network; and it makes each new launch look established on day one rather than orphaned.
728 × 90 footer banner · rotating — up to three advertisers · 320 × 50 companion swaps in on mobile · the page’s closing call to action
Placement inventory & rate card notes
Internal reference — not part of the live page
What is open on this page
Five positions, all unsold: three display units and two sponsored placements. Every one of them
is showing a house ad or a placeholder that sells the slot it occupies, so the page can go in front of
a prospect as it stands.
The house ads are built in CSS at true IAB proportions, not as images. They scale exactly as real
creative will, so nothing shifts on the page when a booking replaces one — and nothing needs
re-cutting when a size changes.
Every placeholder links to #advertise. Point that anchor at the real
Advertise With Us page when it exists, and the whole page becomes a working funnel.
The section signature: the Index
Every section gets one module that exists nowhere else on the site and states the section’s
editorial position without an editor’s letter. Neighborhoods has the Index.
It sits after the lead and the news strip, before the mid-scroll billboard, so a reader moving
between sections meets each section’s argument at the same point on the page.
The Index carries no paid placement and never will: all 158 neighbourhoods, ranked by nothing, with
the unprofiled entries still carrying transit, price and district. That commitment is stated inside the
module rather than buried in a policy page. It is also the strongest thing on the page to sell
around — the reason the billboard directly beneath it is worth what it is worth.
How to pitch each position
Leaderboard and footer banner — entry price, rotating, up to three
advertisers each. The right first buy for a local business testing the title: a realtor, a brokerage, a
mover, a renovator, a neighbourhood restaurant group.
Mid-scroll billboard — exclusive, no rotation, sits immediately
after the Index where readers have slowed down. Sell on ownership rather than impressions; it suits a
lead magnet, a market report, an open house or a launch.
Sponsored tile and Featured Story — not display inventory. These are
produced features, written to the editorial standard, clearly labelled, and sold as a series rather than
a single insertion. The series pipeline shown in each placeholder is the pitch: repeat visits, not one
impression.
Placement inventory
Position
Unit
Status & notes
Header ad
970 × 90 leaderboard
OPEN — rotating, up to three advertisers · house ads in all three frames · 320 × 50 companion on mobile
Lead
The Junction, dry until 1997
Independent editorial · hero art is a wireframe standing in for photography
News strip
Four items, ink left rules
Independent · rhythm break, deliberately the only module without art
Signature
The Index
NEVER SOLD — carries no paid placement of any kind, stated in the module and in the disclosure policy
Row 02
Recently profiled, three cards
Independent editorial
Mid-scroll ad
970 × 250 billboard
OPEN — exclusive, never rotates · one advertiser owns the position outright
Row 03
What it costs, third tile sponsored
OPEN — sponsored feature series · a sponsored tile never leads a row
Map
Full-width ink module
Independent · the Index’s companion, not a duplicate of it
Featured Story
Full-bleed sponsored hero
OPEN — the largest placement in the section · own it outright or share the rotation
Row 04
What changed, four cards
Independent editorial
Newsletter
Ink capture block
The one asset the publication owns outright · no sponsor reads in the email body
Footer ad
728 × 90 banner
OPEN — rotating, up to three advertisers · 320 × 50 companion on mobile
Still open before this is real: housing figures, profile dates and neighbourhood counts are comp placeholders and need a pass from the housing desk with a source printed on the page. Photography is shown as directed wireframe art; the lead needs a commissioned shoot. The 320 × 50 mobile companions referenced in the ad notes have not been designed yet — at present the house units collapse to a mobile-height banner instead. Point #advertise at the real Advertise With Us page before this goes to a prospect.