Toronto Living — Homepage Launch Prototype v2Sponsor placeholders · 4 sponsored placements + 3 ad units open for booking · editorial unchanged from Comp v1
970 × 90 leaderboard · rotating — up to three advertisers share the top of the homepage · one creative per page view
Today's Lead
Independent Editorial
City Hall · Election 2026
The Election on Your Street
Toronto votes on October 26. Rather than the horse race — which everyone else already has — we report the mayoral campaign at street level: what Chow, Bradford and Alexander are actually promising on traffic, transit reliability, property taxes and housing, and what each of those promises would change on one specific residential block in Riverdale.
By the Toronto Living city desk · 14 min read · Nominations close August 21
Also in rotation“412th” — how Toronto fell from the fastest-growing metro in North America to near the bottom, told through the people who left. “$34 Billion and Counting” — what the Ontario Line is actually building, which stations got renamed, and who lives with a decade of construction.
A residential block in Riverdale — the street the campaign coverage is reported from. Source: Canva.com
Top Stories
Independent · plus one sponsored feature — available
City
The New Waterfront Is Actually Open. Here's How to Use It.
More parkland opened on Toronto's new island in July, and Waterfront Toronto is now seeking a partner to build the first homes there. What exists today, how to get there — and what the site becomes by 2035.
Toronto Living city desk · 11 min read · Photographs and map
In this piece
What opened in July, and what is still fenced
$1.4B of flood protection, and what it bought
Up to 14,000 homes planned across the island and Quayside
Read the story
Housing
What $1 Million Buys in Toronto Right Now
The house-hunting franchise, priced to this market rather than 2022's. Same three neighbourhoods, three price points, every month — a tracked series, not a one-off gallery.
Housing desk · Updated monthly · 7 min read
This month
Average resale price $940,800, down 5.4% year over year
Sharpest correction in units under 550 sq ft
Leslieville · The Junction · Danforth East
Read the story
Sponsored
Sponsored feature · Your Series Name Here
Tell Your Story With a Sponsored Feature Here!
This tile sits in Top Stories, right next to the day’s biggest reporting. Your brand’s reported series — written to our editorial standard and clearly labelled — reaches readers at the exact moment they’re paying attention.
In this series02 · Your next installment goes here 03 · And the one after that — a series means repeat visits
Presented by Your Brand Here
Today in Toronto
Updated every weekday morning
City Hall
Election tracker: who filed, who dropped, what got promised this week
Updated 7:00 AM
Transit
This week's service reality check — TTC closures, GO changes, Ontario Line impacts
Updated 7:00 AM
Seasonal
Patio season status, beach water quality, and what changes at the parks this week
Updated 7:00 AM
Community
Street festivals, pool and library closures, new bike lanes, construction notices
Every month, thousands of people arrive and start from zero — a bank, a doctor, a realtor, a gym, a favourite coffee. A sponsored guide in this row puts your expertise in front of them in their first week, when every choice is still open.
In this series02 · Your step-by-step checklist 03 · Your “what we wish they’d told us” guide
Presented by Your Brand Here
Newcomer guide
The First 30 Days in Toronto
The genuine first-month checklist for anyone arriving from anywhere: health card, SIN, licence exchange, banking, phone plan, rental references, utilities — with links to the actual government pages.
Newcomers desk · Reviewed quarterly · 14 min read
What it covers
OHIP: apply in person, and the wait before coverage starts
SIN, licence exchange and the order to do them in
Every link goes to the government page, not a summary
Read the guide
Newcomer guide
Schools, Doctors and Childcare: What New Families Need to Know
Decision-grade, not brochure-grade. How TDSB and TCDSB catchments actually work, how to find a family doctor in 2026, and what the childcare waitlists really look like.
Newcomers desk · Reviewed each September · 12 min read
What it covers
How to check a catchment before you sign a lease
Health Care Connect, and what the wait actually is
$10-a-day childcare: who has spaces, who has a list
Read the guide
Featured Story
Sponsored — Presented by Your Brand Here
Recurring series · Sponsored feature
This Is the Biggest Story on the Page. It Could Be Yours.
The Featured Story is a full-width, full-colour sponsored feature in the middle of the homepage — a recurring profile series built around what your business knows best, told through real Toronto people. You bring the subject. We bring the editorial standard and an audience that reads to the end. Clearly labelled, and impossible to scroll past.
Series pipeline01 · Your launch feature, front and centre 02 · Your follow-up profile 03 · Your expert explainer — the one readers bookmark
970 × 250 billboard · no rotation — one advertiser owns this position outright · great for a lead magnet, guide or launch
Food, Drink & Weekend Events
Independent Editorial
Food & drink
The Patios Worth It in Late Summer
Tied to the calendar we're actually publishing into: the last four weekends of patio season, with waterfront and island options now that the new parkland is open.
Read more
This weekend
What's On in Toronto: This Weekend's Guide
Fewer listings, each one argued for, organized by neighbourhood rather than category. The scope is the differentiator — this is the one franchise where we're outnumbered and have to be better instead.
See the guide
Food & drink
The Closing Time List
What opened and what closed this month — with an actual explanation of why. Everyone lists the closures. Almost nobody reports the lease, the rent reset or the margin that caused them.
Read more
Sports & Local Culture
Independent · plus one sponsored feature
Sports
What the World Cup Left Behind
Six matches, 258,088 attendees, a $146-million renovation — and the temporary seating already gone. What did Toronto actually get for the money, and does it change our odds on future international events?
Sports desk · 10 min read · With figures
What the city kept
Six matches, 258,088 through the gates
The $146M renovation: what stayed, what came down
Video boards, Wi-Fi and a kitchen that outlast the tournament
Read more
Sponsored
Sponsored feature · Your Team Here
Toronto Fans Never Switch Teams. Get on the Roster.
Sports readers are the most loyal on the page — they come back every game day, every season. A sponsored feature in this row puts your brand in the conversation between the scores, with the same fans, week after week.
In this series02 · Your game-day feature 03 · Your behind-the-bench profile 04 · Your season wrap — fans read this one twice
Presented by Your Brand Here
City
Toronto Has an Ice Shortage. It's a City Budget Problem.
Public rink capacity, how ice gets allocated, and the arena maintenance backlog nobody campaigns on. Reported as municipal infrastructure — which is what it is — and tied straight back to the election coverage at the top of the page.
City desk · Updated each budget cycle · 9 min read
What we looked at
How ice hours are allocated, and who gets the 6 a.m. slots
The arena maintenance backlog, rink by rink
What each mayoral candidate has actually committed to
Read more
People & Community
Independent Editorial
Profile
The Baker Who Bought the Building
A small operator who survived the closure wave, and specifically what she did differently — bought instead of leased, cut the hours, changed the model.
Read more
Profile
The People Who Keep the Parks Running
Volunteer stewardship across the new waterfront parkland, the ravine groups and the neighbourhood gardens — closing the loop back to the story at the top of the page.
Read more
Profile
The First Year: Three Newcomers on What Nobody Told Them
Three people on their first twelve months in the city: what surprised them, what they got wrong, and what finally made it feel like home.
Read more
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Published daily since 2026Written and edited in TorontoSponsored content is always labelled
Part of the network
One editorial standard · One disclosure policy · One advertising desk
Live · Toronto
Toronto Living
The city itself. Neighborhoods, housing, food, events, business and the stories Toronto is talking about.
For Americans who moved here. Arrival, status and paperwork, the money that follows you across, and what it takes to stay.
In development
In development
Property Four
Slot reserved. The card, the colour band and the placement architecture already exist — a new title fills them without a redesign.
Reserved
Why this bar exists — it ships identically on every property in the network, above the footer, always independent of any sponsor. Three things it does at once: it passes readers between titles at the point they've finished reading; it gives an advertiser a visible reason that a buy on one title is a buy on a network; and it makes each new launch look established on day one rather than orphaned. Each card carries its own title's identity colour, so the bar doubles as the network's colour index.
Brick red is Toronto's own material — the bay-and-gable houses, the warehouse stock in the Junction and Leslieville, the streetcars. It carries the publication. Deep green carries every sponsored placement and appears nowhere else.
Type
Bricolage Grotesque — display. Signage-weight, set tight and large. Deliberately not a serif display: the page reads as a working city publication, not a legacy magazine.
Newsreader — body. A genuine news serif for anything over a sentence.
IBM Plex Mono — labels, disclosure, timestamps, ad chrome. Everything the reader should read as machinery rather than voice.
The signature: colour is the disclosure
Sponsored modules are not distinguished by a small badge that a reader has to hunt for. They change colour — border, band, flag, series box and byline all shift to deep green, and the shift is large enough to be legible without any legend explaining it.
Advertising is a third, deliberately duller register: neutral grey chrome, centred, labelled “Advertisement,” visually separated from editorial by a full-width tinted zone. A reader can tell what they're looking at from six feet away.
Position rotates, colour doesn't. Sponsored tiles sit right in Top Stories, left in the Newcomer guides, centre in Sports — so no sponsor is stuck last in every row on mobile. The rule that never bends: a sponsored tile never leads a row that has a lead story.
Comp ↔ wireframe v2
Wireframe row
In this comp
Notes
02 · Header ad
970×90 leaderboard, three rotating house ads
OPEN — “Your Ad Goes Here” placeholders; each frame swaps for advertiser creative on booking
03 · Hero
“The Election on Your Street”
Rotation strip carries “412th” and “$34 Billion and Counting”
04 · Top Stories
Three large tiles, third sponsored
OPEN — sponsored feature series placeholder
05 · Today in Toronto
Four-item strip, ink left rules
Rhythm break — deliberately the only module without art
06 · Neighborhoods
Three standard cards
Independent
07 · Newcomer guide
Three cards, sponsored leftmost
OPEN — sponsored guide placeholder, pitched at businesses serving new arrivals
08 · Second hero
Full-bleed green sponsored feature
OPEN — premium sponsorship; second-sponsor rotation slot shown open
09 · Mid-scroll ad
970×250 billboard, single house ad
OPEN — exclusive, no rotation
10–12 · Food, Sports, People
Three card rows
OPEN — one sponsored tile in Sports
13 · Newsletter
Ink capture block
The one asset the network owns outright
14 · Network bar
Four title cards above the footer — two live, one in development, one reserved
Ships identically on every property · current title shown as "you are here" · never sponsored
15 · Footer + ad
728×90 / 320×50, three rotating house ads
OPEN — every ad and sponsor CTA on the page links to Advertise With Us
Placement counts identical to wireframe v2 — 4 sponsored placements and 3 ad units, all open and shown with “advertise here” placeholders. Sponsored placeholders keep the full green disclosure treatment so a booked sponsor drops straight in. Editorial photography shown as directed art placeholders.
